DISCOVER THE DIFFERENCE OF DEWAR'S

 

OBJECTIVE:
Develop an educational mobile app so consumers may experience a  scotch tasting, and learning about DEWAR’S Double Aging in the off-premise.

SOLUTION:
Utilizing an choose your own adventure style of story telling we designed an iPad app to take Scotch enthusiasts through a blind tasting between Dewar's 12 and a leading competitor by a DEWAR’S Brand Ambassador.

MY ROLE:
Helped with initial planning of the user's flow through the app. Design of the app's UI. Worked closely with the video producers and brand ambassador to capture the needed video.

 

 
 
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Pass = ViewIntroduction video introducing challenge and the best way to taste the whisky.

Pass = View

Introduction video introducing challenge and the best way to taste the whisky.

After tasting both glasses. Consumers were then asked to identify which of the two was Dewar's 12

After tasting both glasses. Consumers were then asked to identify which of the two was Dewar's 12

Pass = VideoOutro video consumers saw when they properly selected Dewar's 12

Pass = Video

Outro video consumers saw when they properly selected Dewar's 12

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HINTS, TIPS & TRICKS TO MAKE THE HOLIDAY BRIGHTER

 

OBJECTIVE:
To create a unique experience for the BUSA Portfolio in the off-premise that tied into a larger 360° marketing campaign that included various POS, MIR, and a multipage advertorial in Food & Wine.

SOLUTION:
Creation of a robust iPad application that allows consumers to explore BUSA recipes and food pairings for their parties. Create shopping lists based upon their selections. And drive savings through an escalating eMIR that is immediatly redeamable in store.

MY ROLE:
Development of program's look and feel as well as the App's UI. Responsible for providing all needed elements to App Developer.

 

 
 
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Consumers were asked what drinks they would like to serve at their party.

Upon selection, consumers could email the recipe to themselves, learn about potential food pairings or watch a video of how to properly make selected drinks.

After making their drink selections, consumers then went to their cart — a drink calculator having already calculated the amount of each spirit needed — where they were then given an escalating savings offer.

After making their drink selections, consumers then went to their cart — a drink calculator having already calculated the amount of each spirit needed — where they were then given an escalating savings offer.

 

TASTE. IMAGINE. EXPLORE.

 

OBJECTIVE:
Develop an immersive, educational app to be used by brand ambassadors in both on- and off-premise accounts to educate gin enthusiasts about what fuels the imagination behind Bombay Sapphire.

SOLUTION:
Create a unique sampling program that invites consumers to done a blindfold experience one of Bombay Sapphire's four key botanicals. Upon completion, guests were treated to a cocktail that highlights that single key botanical.

MY ROLE:
Devised the user's flow through the experience and app. Creation of the main storyboard and key frames to direct video and audio producers. Created main interface to maintain look and feel of the summer promotion.

 

 
 
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Password = ViewIntroduction video previewing the regions consumers will have the ability to learn more about.

Password = View

Introduction video previewing the regions consumers will have the ability to learn more about.

Choice of four regions for consumers to visit. After making their selection, consumers were then asked to put on a blindfold.

Choice of four regions for consumers to visit. After making their selection, consumers were then asked to put on a blindfold.

Pass = ViewOne of the four regions consumers were able to learn more about.

Pass = View

One of the four regions consumers were able to learn more about.