DISCOVER THE DIFFERENCE OF DEWAR'S
OBJECTIVE:
Develop an educational mobile app so consumers may experience a scotch tasting, and learning about DEWAR’S Double Aging in the off-premise.
SOLUTION:
Utilizing an choose your own adventure style of story telling we designed an iPad app to take Scotch enthusiasts through a blind tasting between Dewar's 12 and a leading competitor by a DEWAR’S Brand Ambassador.
MY ROLE:
Helped with initial planning of the user's flow through the app. Design of the app's UI. Worked closely with the video producers and brand ambassador to capture the needed video.